Best conversion consultants in San Francisco
In this guide
San Francisco companies can buy excellent conversion expertise without limiting the search to downtown offices. The field here is weighted toward remote specialists who run research, messaging, UX, analytics, and experimentation work, plus one locally based strategic adviser. In-person availability should be confirmed before it becomes part of the buying decision.
This list covers providers serving San Francisco and the Bay Area; only Hiten Shah is presented as based in San Francisco, while every other entry is described as remote.
Comparison table
Scroll to compare all columns. Select a provider name to read its profile.
| Provider | Type | Best for | Location | Known engagement details |
|---|---|---|---|---|
| Peep Laja (Speero, CXL, Wynter) | Expert-led boutique | Research-led experimentation programs | Austin; serves San Francisco remotely | Full-service programs and projects by inquiry |
| Talia Wolf (GetUplift) | Expert-led boutique | Emotional targeting and SaaS funnels | Serves San Francisco remotely | Audits, managed optimization, and training |
| Joanna Wiebe (Copyhackers) | Expert-led boutique | Conversion copy and message testing | Serves San Francisco remotely | Workshops and consulting by inquiry |
| Khalid Saleh (Invesp) | Expert-led boutique | Managed ecommerce and lead-gen CRO | Chicago; serves San Francisco remotely | Audits, testing programs, software, and training |
| Craig Sullivan (Optimise Or Die) | Independent consultant | Experiment audits and coaching | United Kingdom; serves San Francisco remotely | Audits, benchmarking, and coaching |
| Brian Massey (Conversion Sciences) | Expert-led boutique | Behavioral-science testing | Austin; serves San Francisco remotely | Audits, managed CRO, redesigns, and training |
| Tim Ash | Independent consultant | Enterprise landing pages and digital growth | San Diego; serves San Francisco remotely | Consulting, executive advisory, and training |
| Karl Gilis (AGConsult) | Expert-led boutique | Usability research and testing | Belgium; serves San Francisco remotely | Research, UX, and testing by inquiry |
| Sean Ellis | Independent consultant | Conversion inside a growth program | Newport Beach; serves San Francisco remotely | Workshops, courses, and one-to-one sessions |
| Hiten Shah | Independent consultant | Founder-level behavioral insight | Based in San Francisco | Advisory terms are not published |
The consultants
1. Peep Laja
Peep Laja founded CXL, Wynter, and Speero, which runs research, experimentation, UX-audit, and analytics programs. Speero works remotely with San Francisco teams and is best suited to established companies that can support a continuing test program.
2. Talia Wolf
Talia Wolf’s GetUplift practice uses customer research and emotional targeting to find why a funnel fails to persuade. The mix of audits, managed work, and training makes it useful for Bay Area SaaS teams whose message has stopped improving through incremental copy tweaks.
3. Joanna Wiebe
Joanna Wiebe founded Copyhackers and offers conversion-copy consulting and workshops. She serves teams remotely and is a particularly good choice when the likely constraint sits in positioning, pricing-page language, signup copy, or lifecycle messaging.
4. Khalid Saleh
Khalid Saleh co-founded Invesp, a Chicago conversion firm operating since 2006. Its research and managed testing model travels well to San Francisco, though buyers should establish Pacific-time meeting coverage in the proposal.
5. Craig Sullivan
Craig Sullivan runs Optimise Or Die from the United Kingdom, combining experiment audits, analytics, UX research, and coaching. The time difference is workable for asynchronous analysis but should be discussed if daily overlap matters.
6. Brian Massey
Brian Massey founded Conversion Sciences, an Austin firm that handles audits, managed testing, landing-page work, and training. It is a good remote option when a Bay Area team wants both diagnosis and production support from one specialist shop.
7. Tim Ash
Tim Ash, author of Landing Page Optimization, offers consulting and executive advisory from San Diego. He is not Bay Area-based, but the shared California time zone makes him practical for senior teams that want page-level advice tied to a wider digital-growth program.
8. Karl Gilis
Karl Gilis co-founded AGConsult, a Belgium-based firm known for moderated user research, UX work, and testing. He is a sound choice when direct observation of users matters more than meeting in person, provided the transatlantic workday fits the team.
9. Sean Ellis
Sean Ellis provides workshops, courses, and one-to-one sessions from Newport Beach. He is useful when conversion is only one piece of a broader activation or growth problem, and his California base removes most scheduling friction.
10. Hiten Shah
Hiten Shah is based in San Francisco and co-founded Crazy Egg and KISSmetrics. His current work centers on founder research and strategic advice, so he fits a high-level diagnostic conversation better than day-to-day test production.
Buyer guide
A local address matters less in CRO than access to clean data, customers, and the people who can ship changes. Pay for proximity when workshops, stakeholder alignment, or frequent onsite work are central; otherwise, prioritize the person whose research method matches the problem.
Ask remote candidates how much Pacific-time overlap they guarantee and who attends recurring meetings. Also confirm who builds variants, owns instrumentation, and interprets results. Bay Area teams with strong product and engineering groups may only need a strategist; leaner companies often need a firm that can design and implement.
Related specialties
Landing-page CRO agencies in San Francisco are better for paid-acquisition pages that need ongoing design and build capacity. Checkout optimization consultants in San Francisco focus on cart, payment, and purchase completion. Growth product consultants are a better match when retention and activation matter as much as the website.
FAQs
Are all of these consultants located in San Francisco?
No. Hiten Shah is the only entry presented as San Francisco-based. The other providers serve Bay Area teams remotely, with their home bases stated in the table.
Is a local CRO consultant better than a remote one?
Only when in-person work changes the outcome. For analytics review, research synthesis, copy, and experiment planning, expertise and operating cadence usually matter more than distance.
What should a Bay Area company ask about scheduling?
Ask for guaranteed Pacific-time overlap, response-time expectations, and the people who will actually join meetings. This is especially important with UK and European providers.
Can a consultant work with our existing design and engineering teams?
Yes, and that is often the most efficient arrangement. Define the handoff from research to design, instrumentation, implementation, and analysis before work starts.