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Best User Activation Consultants in New York City

By Expert ShortlistUpdated 8 providersCoverage: New York City
In this guide

New York companies can hire excellent activation specialists, but the consultants in this list do not claim a current New York City base or office. They work with clients remotely, which is practical for the data review, interviews, and recurring experiment sessions that make up most activation work. This list covers advisors and expert-led teams that help NYC product organizations define first value and move more new users toward it.

Comparison table

Scroll to compare all columns. Select a provider name to read its profile.

Provider Type Best for Location Known engagement details
1. Ramli John (Delight Path) Independent consultant B2B SaaS onboarding tied to activation Serves New York City remotely $7,500 audit; $15,000 sprint; support from $7,500/month
2. Adam Fishman Independent advisor Post-PMF activation and retention strategy Serves New York City remotely Retainer advisory, often beginning with a workshop
3. Fareed Mosavat Independent advisor Senior product-growth and experimentation counsel Serves New York City remotely Scope and availability discussed directly
4. Samuel Hulick (UserOnboard) Independent consultant Finding why signups never reach value Serves New York City remotely Private reviews and consulting; pricing on request
5. Wes Bush / ProductLed Expert-led boutique Activation inside a larger PLG system Serves New York City remotely Hands-on implementation partnerships
6. Forget The Funnel Expert-led boutique Customer-led activation strategy Serves New York City remotely Consulting and workshops
7. Lincoln Murphy (Sixteen Ventures) Independent consultant First value connected to retention and expansion Serves New York City remotely Consulting and workshops
8. Krystal Higgins Independent consultant Journey design and team enablement Serves New York City remotely Talks and workshops; direct consulting scope on request

Provider profiles

1. Ramli John (Delight Path)

Ramli John runs a specialist onboarding practice for B2B SaaS, with clear attention to friction, time-to-value, activation, and trial-to-paid conversion. His remote audit and sprint deliver concrete artifacts an NYC product team can implement, including an annotated flow, prioritized fixes, wireframes, and an implementation roadmap. (Onboarding Friction Audit, Onboarding Growth Sprint)

2. Adam Fishman

Adam Fishman is a full-time growth advisor whose operating background includes Lyft, Patreon, Imperfect Foods, and Mozilla. He works best with post-PMF companies that want sustained counsel on activation as part of a larger growth and retention system, rather than a one-week interface teardown. (Adam Fishman at Reforge, advisory model)

3. Fareed Mosavat

Fareed Mosavat brings product and lifecycle experience from Slack, Instacart, Zynga, and Reforge, including work on self-serve growth and experimentation. Reforge still presents him as a product and growth advisor, while his personal site now foregrounds investing, so NYC buyers should confirm current consulting capacity before treating him as an embedded operator. (Reforge profile, personal site)

4. Samuel Hulick (UserOnboard)

Samuel Hulick is the practitioner behind UserOnboard’s long-running library of first-run product teardowns. His consulting is a fit for teams that need to understand the path from registration to a meaningful customer outcome before they start adding tours, checklists, or lifecycle messages. (UserOnboard, consulting information)

5. Wes Bush / ProductLed

ProductLed addresses activation as part of a complete product-led operating model rather than an isolated funnel project. Its hands-on work spans onboarding, free-to-paid conversion, research, and implementation support; confirm which team member will lead delivery and how much of the work remains with your product organization. (ProductLed implementation)

6. Forget The Funnel

Forget The Funnel starts with jobs-to-be-done research and the customer’s path through a B2B SaaS product. That approach suits an NYC company whose analytics identify drop-off but cannot explain the expectations, language, or decision context behind it. (Forget The Funnel, SaaS onboarding reviews)

7. Lincoln Murphy (Sixteen Ventures)

Lincoln Murphy connects time-to-first-value with customer success, retention, and expansion. He is a good match when weak activation may be a symptom of poor qualification or mismatched promises upstream, but the contract should name the early product journey if that is the work you need. (Sixteen Ventures, consulting overview)

8. Krystal Higgins

Krystal Higgins teaches guided interaction across the journey from a user’s entry point to core use. Her workshop-led model works well for product and UX groups that want to improve their internal activation practice; confirm the amount of applied project work if you need someone to run experiments for you. (Krystal Higgins, workshops)

Buyer guide

Remote delivery should not be the deciding factor for most NYC activation projects. Ask instead how the consultant will access product data, interview users, work with your designers and engineers, and handle Eastern Time meetings. If an onsite workshop is important, put the date and participants into the engagement before signing.

For fintech, regulated products, and sales-assisted B2B, make the consultant explain how the activation definition accounts for required verification and human touchpoints. A useful metric may be a short sequence of product and commercial events, not one button click. The advisor should also distinguish friction that can be removed from steps that are legally or operationally necessary.

FAQs

Are any of these activation consultants based in New York City?

No current New York City base or office is stated for the eight specialists above. Every entry is therefore described as serving the city remotely rather than being local.

Can a remote advisor run an effective activation project?

Yes. Product-event analysis, customer interviews, flow reviews, and experiment planning all work remotely. The harder question is whether the advisor can build trust with stakeholders and get timely access to the data and people needed to reach a decision.

How should a fintech company define activation?

Start with the earliest behavior or short sequence that predicts retained, legitimate use. Do not remove a compliance step simply because it causes drop-off; separate avoidable confusion from necessary verification and measure both.

What does this work cost?

Ramli John lists a $7,500 audit and a $15,000 sprint, with ongoing support from $7,500 per month. Other providers discuss fees after scoping, so request a fixed first phase and a clear list of deliverables.

Consultant or agency?

Choose a consultant when your team can implement and needs diagnosis or senior guidance. Choose an agency when research, design, instrumentation, and test production would otherwise stall for lack of hands.

Sources

  1. Ramli John, “Onboarding Friction Audit”: Delight Path: accessed 2026-09-03
  2. Ramli John, “Onboarding Growth Sprint”: Delight Path: accessed 2026-09-03
  3. Adam Fishman: Reforge and FishmanAF Newsletter: accessed 2026-09-03
  4. Fareed Mosavat: Reforge and personal site: accessed 2026-09-03
  5. Samuel Hulick: UserOnboard and consulting information: accessed 2026-09-03
  6. ProductLed implementation: ProductLed: accessed 2026-09-03
  7. Forget The Funnel: site and onboarding reviews: accessed 2026-09-03
  8. Lincoln Murphy: Sixteen Ventures and consulting overview: accessed 2026-09-03
  9. Krystal Higgins: site and workshops: accessed 2026-09-03