Applica

Applica’s current offer is built around mobile product-growth systems, with separate services for journey optimization, A/B testing and data analysis, and retention and engagement. Its homepage explicitly connects the work to activation and describes an implementation partnership with the client’s product and marketing structure. That can suit an app team able to release frequent changes and learn from behavior rather than commission a single redesign in isolation. Define first value separately from install-to-paid conversion, since paywall optimization can otherwise dominate the brief. Ask who owns experiment setup, app release and cohort analysis. The firm describes work across US and EU markets while its company profile identifies London; US delivery does not imply a US office.