Baymard Institute

Baymard’s checkout UX audit explicitly includes account creation and sign-in within the checkout journey, alongside guest checkout and general form usability. That makes it a specialist option for a retailer whose registration decision is entangled with the purchase. The service delivers an expert report, implementation examples and a discussion with the audit team.

Use it for commerce-account questions rather than assuming it is a SaaS activation consultancy. A useful scope asks whether an account is required too early, how guest checkout is presented and what happens when a returning customer cannot sign in. Baymard publishes retailer client feedback, including US businesses, and delivers the review remotely. Its own description separates auditing from design and programming, so budget for an implementation team and a subsequent check of the changed experience.