Growthcurve

Growthcurve’s app-growth service goes beyond buying installs: the published scope connects onboarding, activation, product events, cohort analysis and CRM journeys within continuing growth work. This can suit a mobile team that wants activation decisions informed by both acquisition context and what users do inside the app. Begin by deciding which product action counts as value and which cohorts need a different first-run path. The enquiry process qualifies meaningful media investment, so discuss whether an activation-focused scope makes commercial sense for your stage. Also clarify app engineering responsibility. A growth team can define and test a journey, but your proposal must identify who is authorized and available to change the production product.