Jounce Media

Jounce Media focuses on the programmatic supply chain through research, benchmarking and education. Its current site describes how money moves between demand-side platforms and publishers, with customer accounts explaining use of its research for market intelligence, platform decisions and supply-path work. The same page lists a New York business address.

It is a useful comparison when the decision concerns intermediaries, inventory quality, auction economics or the structure of a programmatic market. Establish whether you need continuing research access, team education or a bounded analytical project, then confirm that scope directly. Ask what underlying observations support a conclusion and how your buying or selling team can act on it. Research can inform a trading decision without making the researcher responsible for executing campaigns.