Sixteen VenturesLincoln Murphy

Lincoln Murphy’s Sixteen Ventures practice focuses on what happens to customer value and revenue after the initial deal. Its current work includes consulting, workshops, training and analysis around expansion, retention and the commercial path customers can follow as their needs grow. Its About page explicitly identifies a Dallas, Texas, base.

This is a useful monetization comparison when the business has won customers but has not designed a credible route to greater ongoing value. Examine packaging ceilings, expansion opportunities, customer-success responsibilities and signals that an account has outgrown its current plan. Ask what the engagement will change operationally and which teams will own it. Engage Murphy through the practice with scope established around the existing-customer revenue problem, including the responsibilities that remain with your own team.