Moburst

Moburst brings mobile product capabilities as well as app marketing. Its app-design service covers research, onboarding flows and the actions that help users activate; product consulting also addresses onboarding and microcopy, with development available in the broader practice. This makes it relevant when a mobile team needs changes to the actual app experience, not only more installs. Begin with the action a user must complete to understand the app’s value, then ask how research and event analysis will guide the redesign. Contract the product and measurement roles explicitly. A full growth engagement can also include acquisition, so ensure those channel activities do not substitute for the onboarding work you are commissioning.