Nicholas HeimPurpose Labs

Purpose Labs is recommended when onboarding improvements need a sustained owner who can also address pricing and growth mechanics. Its embedded route is broader than a one-off audit, with the option of advice instead.

Nicholas Heim’s Purpose Labs includes onboarding, conversion and product-growth execution within its self-serve SaaS practice. The service page distinguishes advising from embedding, where Heim joins the team’s tools and routines to build alongside it.

He is a useful option when first value and monetization have been designed separately. If users encounter a limit before understanding the product, changing the tour may be less important than moving the limit or revising the initial use case. His combined pricing and product remit supports that conversation.

Bring the current trial or free plan and examples of accounts that stalled. Ask which product changes he would ship directly and how the team would compare activation with eventual upgrades. Choose the engagement mode explicitly; advisory and embedded delivery require different internal staffing and decision rights.

Heim explicitly says he is Chicago-based and works with SaaS companies across the US and UK. His published hours exclude teams east of the UK.