Peninsula StrategiesRobbie Kellman Baxter

Robbie Kellman Baxter’s Peninsula Strategies practice focuses on subscriptions, membership and sustainable recurring revenue. Her published professional material documents a Menlo Park base and work with companies including Netflix, Oracle and eBay. The current contact page invites consulting inquiries.

This is a principal-led strategy option when the question is the long-term member relationship: what people subscribe to, why they remain and how the organization supports that promise. It is broader than choosing a software price point or improving a checkout screen. Ask how the engagement will address acquisition expectations, ongoing value, retention and organizational ownership. Specify which recommendations the internal team will implement and whether additional research, operational work or technical delivery must be commissioned separately.