Roman Levin

Roman Levin’s Product Craft fractional CPO practice offers a fractional CPO who joins the team and owns strategy, the roadmap, design direction and delivery. Its emphasis is B2C and direct-to-consumer products, supported by published work on shopping experiences and recommendations. Levin identifies US product-leadership work at Sunbit, Shutterfly and CLEAR. The site separates this operating role from lighter advice and mentoring.

He is relevant when the growth roadmap concerns what customers choose, buy and continue to use, and needs a product leader involved in real decisions. Define the customer journey and the team that will implement changes, then decide which decisions sit with him. The published fractional pattern is two to three days a week on a monthly retainer. Levin describes working with remote teams worldwide and substantial US consumer-product experience; establish core-hour overlap without inventing a US base or office.