Samuel HulickValue Paths

Hulick ranks early for established self-serve products whose onboarding flow lacks a defensible behavioral goal. The diagnostic and subsequent experiment program offer a clear route from usage evidence to a testable first-value journey.

Samuel Hulick’s current Value Paths practice focuses on self-serve SaaS activation. The service starts with a three-week diagnostic to identify early user behaviors associated with paid conversion and estimate their business value. A measured experiment program can follow the diagnosis. This gives buyers a more specific engagement to discuss than a general request to improve the interface.

Hulick is especially relevant when the team has chosen an activation metric without knowing whether it reflects customer value. Bring cohort data and a clear view of who should be eligible for the journey. Agree how the analysis will account for different user intentions and what evidence would change the proposed priority. The published fit is established self-serve traction, with roughly 1,000 signups a week as a useful testing floor, and he limits the practice to two engagements at a time. The diagnostic and the implementation program are separate decisions; establish which experiments your team can actually deliver before committing to the next phase.

His current professional profile identifies the Portland, Oregon metropolitan area and Value Paths.