SplitBase

SplitBase concentrates on established ecommerce businesses, with its current positioning centered on eight- and nine-figure DTC brands. Its Mackage case documents customer and staff research in New York City, checkout recommendations and testing. The case also credits partner agencies for implementation of the final redesign, so buyers should not assume every engagement includes all production work. Raphael Paulin-Daigle’s practice is represented here through the firm, not counted twice. Its Mackage case describes research with the brand’s New York City store team and customers.

It is strongest for a mature merchant whose questions warrant customer research and repeated experiments. Ask which checkout or purchase-path decisions the firm will investigate, what your existing agency must implement and how the work will be prioritized across the store.