Alicia Hurst

Alicia Hurst’s fractional head-of-product practice describes an embedded leadership role for Seed through Series B B2B SaaS companies. She describes owning strategy while also prototyping and shipping, and joining the client’s meetings and tools. Her Brooklyn-based practice is relevant to a lean team that needs one senior product owner across the decision and its implementation.

This is broader product leadership, so establish the growth mandate before treating it as a specialist experimentation hire. A useful brief might connect a trial-conversion problem to the roadmap choices and engineering work needed to address it. Discuss the weekly allocation, which meetings she joins and how smaller changes will ship during discovery. Her published hourly arrangements make capacity a concrete scoping question, but confirm current terms and start date directly instead of assuming the website is a live booking calendar.