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Best fractional growth product managers in New York City

By Expert ShortlistUpdated 8 providersCoverage: New York City
In this guide

New York buyers have two locally based options in this set: Brian Root is New York-based, and Alicia Hurst is based in Brooklyn. The remaining operators serve the city remotely and bring more specialized experience in SaaS metrics, activation, or signup-to-revenue work. Locality is useful for executive and team rituals, but the engagement still needs explicit metric and roadmap ownership.

Scope: this page covers named people who work part-time inside a team with ongoing roadmap or execution ownership, not talent marketplaces, recruiters, or project-only advisors.

Comparison table

Scroll to compare all columns. Select a provider name to read its profile.

Provider Type Best for Location Known engagement details
Brian Root Fractional operator Growth-stage companies needing an embedded product executive Based in New York Usually 2-3 days/week for 3+ months; monthly retainer varies by scope
Alicia Hurst Fractional operator Seed-Series B B2B SaaS needing strategy through execution Based in Brooklyn 20 hours/week from $160/hour; 10 hours/week from $180/hour
Sivan Kadosh Fractional operator Series A-B SaaS tying roadmaps to NRR and activation Lisbon-based; serves New York City remotely Standard $8,000 for 25 hours/month; $5,000-15,000 range; 3-month minimum
Alli Blum Fractional operator Activation and onboarding conversion grounded in customer research US-based; serves New York City remotely Current cadence and pricing not published
K R Adithya Fractional operator Early B2B SaaS with trial, activation, or pricing bottlenecks Serves New York City remotely; base not stated publicly Current cadence and pricing not published
Cristina Sebe Fractional operator Signup-to-revenue diagnosis and experiment roadmaps Serves New York City remotely; base not stated publicly EUR 4,000 three-week sprint; ongoing work usually 3-6 months at 2-3 days/week, custom fee
Tahir Shahzad Fractional operator Startups needing roadmap and delivery rhythm Serves New York City remotely; base not stated publicly Usually 2-3 days/week for 3-6 months; custom scope
Alex Caruso Fractional operator Small technology teams needing embedded product ownership Serves New York City remotely; base not stated publicly 10-20 hours/week embedded

Provider profiles

1. Brian Root: New York-based fractional CPO

Brian Root founded Rooted In Product, which embeds former product executives with decision rights over roadmaps, priorities, teams, and executive cadence. He fits New York growth-stage companies where unclear ownership or founder bottlenecks are keeping retention and revenue initiatives from shipping. Review Rooted In Product and Root’s background.

2. Alicia Hurst: Brooklyn-based product leadership

Alicia Hurst works with B2B and B2B2C SaaS companies from strategy through execution, joining client meetings and tools. Her site publishes weekly-hour options and rates, making her a practical local choice when the team can define the growth metric she will own. See Hurst’s practice and fractional FAQs.

3. Sivan Kadosh: SaaS roadmap ownership

Sivan Kadosh works as a solo fractional CPO for Series A and B B2B SaaS companies, owning strategy, roadmap choices, prioritization, and PM coaching. He serves US teams remotely from Lisbon and ties product decisions to NRR, activation, and ARPU. Review Kadosh’s offer.

4. Alli Blum: activation and onboarding conversion

Alli Blum works as a fractional product strategy and growth leader through Hypothesis Department. Her mix of customer-demand research, positioning, and in-product journey work suits New York teams whose activation problem starts with customer understanding. See Blum’s practice and Hypothesis Department.

5. K R Adithya: B2B SaaS funnel bottlenecks

K R Adithya describes fractional product growth work across trial conversion, activation, onboarding, pricing, retention, and expansion. The fit is direct, though buyers should request a written cadence and comparable reference because the public offer is concentrated on a professional profile. See Adithya’s profile.

6. Cristina Sebe: signup-to-revenue execution

Cristina Sebe positions her fractional work around finding the break between signup and revenue, setting KPIs, building an experiment roadmap, and running it with the team. Her site publishes a three-week diagnostic and a longer embedded model, which suits products with healthy acquisition but weak activation or upgrade conversion. See Sebe’s practice and pricing.

7. Tahir Shahzad: roadmap and delivery cadence

Tahir Shahzad joins startup teams a few days per week to set direction, prioritize the backlog, write product requirements, and run delivery. A growth engagement should make the metric and experiment cadence explicit, since his offer covers broader fractional product management. Review Shahzad’s service.

8. Alex Caruso: embedded ownership for small teams

Alex Caruso works as a fractional product and program manager, typically embedding for 10 to 20 hours per week. He fits small teams that need steady prioritization and delivery ownership, provided the scope is tied to a growth outcome. See Caruso’s practice.

Buyer guide

New York teams should use local access for working sessions and executive alignment, not as a substitute for fit. Ask each finalist which metric they will own, what roadmap decisions they can make, which rituals they will join, and how the schedule fits Eastern-time collaboration. For regulated sectors, establish early how research, experimentation, and data access will work within compliance constraints.

FAQs

Which operators are based in New York City?

Alicia Hurst is based in Brooklyn, and Brian Root is New York-based. Every other entry is presented as serving New York City remotely.

Does the role replace a full-time head of product?

Sometimes for a bounded period, but that should be an explicit transition plan. If the company needs daily management, continuous executive presence, or a permanent organization leader, a full-time hire is usually better.

What should the statement of work include?

Name the metric, decision rights, weekly hours, team rituals, roadmap responsibility, experiment cadence, deliverables, and the conditions for renewal or handoff.

How should a fintech team assess candidates?

Ask how the operator has worked with compliance, risk, and data constraints and whether those stakeholders are included in planning. Domain familiarity matters when it changes what can be tested and how quickly.

Sources